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Horizon Lines appoints Owner Representative and freight forwarder in China
Horizon Lines, Inc. (NYSE:HRZ) , the nation’s leading domestic ocean shipping and integrated logistics company, today announced it has secured two important agreements in the ongoing development of its new Asia liner service.
Horizon Lines has appointed Mr. Hon Wing Lam as its Owner’s Representative and Ben Line Agencies as its General Agent to support the company’s ongoing sales and operations in Shanghai and Ningbo.
As Horizon Lines Owner’s Representative, Mr. Lam brings more than 30 years of ocean transportation experience and spent the past 13 years working in China. Prior to joining Horizon Lines, Mr. Lam worked for several leading ocean carriers where, among other things, he managed shipping and logistics in the China trade.
Ben Line Agencies is Asia’s leading privately-owned shipping services company. With over 150 years of experience in the shipping industry, the company has established a network of more than 90 owned offices employing 1,500 people across 15 Asian countries. As the General Agent for Horizon Lines, Ben Line will support all sales efforts and operations in China.
Beginning on December 13, 2010, Horizon Lines will launch a weekly liner service, called the Five Star Express service, with port calls at Shanghai and Ningbo in Central China and Los Angeles and Oakland in California. Using its five 2,824 TEU capacity Hunter Class vessels, Horizon Lines will offer some of the fastest transit times in the transpacific trade, including 11-day port-to-port transit from Shanghai to Los Angeles with Monday morning cargo availability every week at the nation’s busiest import gateway.
‘The development of our Five Star Express service continues to be on schedule and we are very pleased with partnerships we have formed in China to support this operation,’ said Brian Taylor, Senior Vice President, International Services. ‘Our customers have been very receptive to our transpacific offering. As a result, our weekly vessel capacity is already 25 percent committed.’
Horizon Lines’ Asia Service Background
Five of Horizon Lines’ vessels currently call ports in China under its space-charter agreement with Maersk Line. Once that agreement expires on December 10, 2010, Horizon Lines will begin transporting general cargo on behalf of direct commercial customers. Sales and marketing efforts for the service have been formally underway since March.
In addition to offering customers a transpacific import alternative, the new Five Star Express service will allow Horizon Lines to serve an expanding military presence in Guam, where trade is expected to grow significantly in coming years. The Five Star Express service will connect with Horizon Lines’ warehousing and distribution capabilities on the U.S. West Coast to create an integrated import/export solution.
‘We continue to believe that we are entering the market at an opportune time,’ Mr. Taylor said. ‘U.S. importers are diversifying their ocean shipping contracts to adjust to ongoing capacity issues in the transpacific. We have engaged with our customers to capitalize on these opportunities and are finding success as a niche player recognized for schedule integrity and customer service.’
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Source: PR Newswire
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